LORENZOAYRES
Deal structure, marketing, and sales.I take overlooked and complicated assets and turn them into real enterprise value.
The current build is a $30 million adventure resort in Oklahoma.
Every new piece I write, sent to your inbox.
If this is your first time here, watch one video below, read what the newsletter is, or see what I run.
Writing
- 8 min.Barbarians at the Gate - Book ReviewLorenzo Ayres reviews Barbarians at the Gate as a book about deal mechanics, not greed, and why the RJR Nabisco board chose certainty over a higher price.
- 6 min.Buy Then Build - Book ReviewLorenzo Ayres reviews Buy Then Build by Walker Deibel: why buying a business with cash flow beats starting one, and what the SBA personal guarantee really costs.
- 8 min.Breakthrough Advertising – Book ReviewLorenzo Ayres reviews Breakthrough Advertising by Eugene Schwartz and how its awareness and sophistication stages shaped his off-road park’s repositioning.
About
What I actually do.
I look at the deals most people skip, which usually means something overlooked or undervalued or complicated enough that everybody else walked away from it, and then I run the same four moves on it every time: find the deal, structure it, build the marketing and sales engine, and sell premium.
Right now that work has one address, a $30 million adventure resort in Oklahoma. It will not be the last one.
- organic views since launch
- 250M
- people reached since launch
- 100M
- revenue, $1.5M in year one to about $6M in year two
- 4x
- build, open and operating
- $30M
Four numbers, one build. Nothing here is rounded up.
I look for assets that are overlooked, undervalued, or complicated enough that everyone else walked away, because complexity is where the value I can add actually lives.
The instinct in this business is always to spend your way out of the problem, so you add a building or a feature or another line item and then hope the market notices, and I have watched a lot of people do exactly that and run out of money doing it. Steel is expensive and it is slow, and repackaging what you already own is neither.
So I start somewhere else and I ask the same three questions every time. Who is this actually for, what are they really buying when they buy it, and what would they pay a premium for that the asset can already deliver today without me spending another dollar.
At the park we still had to put about $4 million into deferred maintenance just to turn the lights on, and I would love to tell you that was what moved the number, but it was not. Revenue went from $1.5 million in our first year to around $6 million in our second because we changed who it was for and what it sold them.
My road to $1 billion. The number is the scoreboard. The endless puzzle underneath it is the part I actually want.
The story
It was a riding and racing park. We sell it as a resort.
The property I run in Oklahoma was called MidAmerica Outdoors when we bought it, an off-road riding and racing park that had been shut down for about two years and was doing zero revenue on the day I bought it.
We changed what it sold instead of what it was. One price now, with the cabin, the excursions and the meals included.
We reopened it in March 2025, did $1.5 million in the nine and a half months we were open that year, and we are at around $6 million in 2026.
The build is open and operating, and the next stretch of it takes out 380 RV pedestals and puts 30 cabins where they stood.
That work sits under Odyssey Resorts, and America's Outdoor Adventure Park is the current build rather than the category.
Video
Million Dollar Mistakes
One expensive decision per video, sixty seconds each, with the number attached.
I made these building a $30 million resort. You can have them for free.
The Ventures
One build, and the link leaves this site.
If you invest, read this part.
I build and operate the assets I raise on. I am on this property every week, in the dirt, running it.
That makes me selective about who I take money from. You should be just as selective about who you give it to.
This is probably for you if
- You have put money into real assets before and you know what a construction delay feels like.
- You are accredited, and a hold measured in years does not bother you.
- You would rather read the operating detail than sit through a pitch.
This is probably not for you if
- You want quarterly liquidity.
- You want a passive coupon with no operating risk.
- You want to talk before you have read anything.
Nothing on this page is an offer. The detail sits behind a short set of questions, which saves us both the wrong call.
See if it fitsWork with me
There are four ways to reach me.
Pick the one that matches what you actually want. Two of them route out to the business, and two of them come to my inbox.
Not consulting, not coaching, not mentorship calls.
The newsletter. That is the whole ask.
Every new piece I write, sent to your inbox.