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Lorenzo Ayres

The Newsletter

The Newsletter

Every time I write something, it goes to your inbox. From inside a $30 million build.

Aerial view of the cabin row and the pools at America's Outdoor Adventure Park.

What it is.

When I write something, it goes to you. One decision I made in the business, followed all the way through. What it cost. What I got wrong first. What rule I kept afterward.

It is not a summary of my month, and it is not a list of things I read. One decision, told properly, with the number left in.

If you build things, buy things, or put money into things other people build, it is written for you.

What arrives, and when.

  • 01Every new piece, the day it goes out.
  • 02One decision, told in full. About ten minutes to read.
  • 03The number attached to it, including the ones that are embarrassing.
  • 04One framework you can run on your own asset the same day.

What it will never be.

No link roundups. No news recaps. No affiliate links. No forwarded pitch for somebody else's course.

If I go quiet for a stretch, you hear nothing, not a padded piece sent to keep a schedule.

Every new piece I write, sent to your inbox.

Two questions, then your email. About twenty seconds.

Unsubscribe in one click. I do not sell or share the list.